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Pick to: year of the Dragon at the beginning, due to the expected real estate macro-control policies to relax, all over the country residential land situation more deserted, but commercial plots sold frequently take high. The Dragon at the beginning, due to the expected real estate macro-control policies to relax, all over the country residential land situation more deserted, but commercial plots sold frequently take high.

Analytic personage thinks, this year is expected to commercial plots sold will be the continuation of last year's hot market, the local government will increase the commercial plots sold concessions and support. Increase strength of commercial plots of land to a certain extent hedge land decline trend, commercial real estate development and operation of local investment, pull move economic role.

The country or play the " business card"

Hefei Land Resources Bureau website recently disclosed information display, Hefei City Hall in February 1st announced the implementation of" on the promotion of stock commercial land upgrading to improve land use efficiency of opinions"," about invigorated the stock of land for construction to improve land use efficiency" and" the opinions on promoting the intensive use of industrial land .". Analysis of the industry, in the three land deal, the most eye-catching is for a total investment of 500000000 yuan in the large commercial projects, on the price of land given 5 to 30 percent off preferential. This will greatly motivate the real estate development business to local commercial plots with enthusiasm.

A number of experts and the industry said, due to the central policy of estate adjusting control to relax, this year the national land leasing situation can hardly be optimistic about. In the property market downturn, adjustment of land policy and land income reduction, local fiscal pressures have a relationship. Accelerate the commercial land transfer will undoubtedly become a local government of the important ways to ease the financial pressure. The future of the local government may according to market demand and their own situation, increase the commercial land concessions and support.

Ministry of land and Resources Survey Planning Institute deputy chief engineer Zou Xiaoyun said, each local government making the annual land supply plan, according to market demand make corresponding adjustment is quite reasonable. Beijing Centaline Market Research Department Director Zhang Dawei said, increase strength commercial plots of land, not only to a certain extent hedge land decline trend, but not with the central government's policy of estate adjusting control conflict; long term, commercial land, commercial real estate development and operation of local investment, pull move economic role. There are some two or three line City Brewing increase the commercial land concessions and support.

Commercial real estate warms up continuously

Shanghai Land Bureau website, February 15th auction a Shanghai Yangpu District commercial office space, the end to a high of 138% of the premium rate of turnover, the price floor price of 131000000 yuan, 16582 yuan per square metre. Analysis of the industry, 138% of the premium rate is not high, but Shanghai, Dalian and many of the commercial land transfer performance is satisfactory, this means 2012 commercial land transfer or fiery situation will continue in 2011. Beijing Centaline Market Research Director Zhang Dawei also thinks, commercial land will still be 2012 transfer window.

First Pacific Davies Beijing research and consultancy department director Wang Qiong believes the first-tier cities, especially in the housing market slump, the market is expected to continue to decline. The development of commercial real estate continued good momentum in 2011. On one hand, in the property market regulatory policy constraints, commercial real estate was once considered to be the real estate market "port"; on the other hand, after the domestic commercial real estate remains in the doldrums, and the city changes process of steady progress, the current commercial real estate is gradually entered a" golden development period". At present, the housing enterprises and market are optimistic about the domestic commercial real estate development trend.

Chain of the real estate market research department statistics, in 2011 Beijing and Shanghai commercial real estate sales amount of 175340000000 yuan, an increase of about 1250000000 yuan. While the housing market turnover of 317093000000 yuan, less than 100000000000 yuan, year-on-year decline reached 25.3%. Shanghai commercial real estate and commercial housing sales area and sales reached since 2007. Chain of home real estate market research department to think, to commercial real estate development at present and the maturity of the first-tier cities demand looks, still as the main market.

A senior commercial real estate industry source said, the current market of monetary tightening, the housing funds greater pressure. While commercial real estate compared to the residential or industrial estate, the rate of return and risk control of the relative is a better choice.

Not to mention optimistic about the prospects of residential land

Analysis of the industry, if the commercial land grades, but by the residential land transfer market offers drag, is expected around the annual land situation still not hopeful. Land Liupai, price transactions situation or still appears again and again throughout the housing land leasing market.

Shanghai city had a plot of land from the listing to the closing date for application, the number of 10 people, but to submit bids for only 1 people, the final listing announced ahead of the auction. Coincidentally, February 14th, Beijing city for the first time in 2012 1 cases were residential land, land transfer income 2370000000 yuan. Chain of home real estate market research department according to the plots of land planning construction area calculation, the floor price of 12523 yuan / square metre, the premium rate is 0. According to the chain of home real estate market research department statistics, at present Beijing City Trading under the land only 4 block is a pure residential land, and in 2011 November launched, to date no bid.

Zhang Dawei analysis, the housing enterprises financial pressure is still large, the rate of" cash is king" strategy, the national land market cold and cheerless. And regulatory policy still tighten, led to the housing auction residential land enough passion. In 2012 the land transfer market, especially in the first half of the year the situation will be more grim.

摘 要：　　龍年伊始，由于預(yù)期房地產(chǎn)宏觀調(diào)控政策難以放松，全國各地住宅土地出讓形勢倍顯冷清，但商業(yè)地塊出讓頻頻拍出高價�！　↓埬暌潦�，由于預(yù)期房地產(chǎn)宏觀調(diào)控政策難以放松，全國各地住宅土地出讓形勢倍顯冷清，但商業(yè)地塊出讓頻頻拍出高價。

　　分析人士認(rèn)為，預(yù)計今年商業(yè)地塊出讓將延續(xù)去年的火爆行情，各地方政府將加大對商業(yè)地塊出讓的優(yōu)惠和支持力度。加大商業(yè)地塊推出力度能在一定程度上對沖土地出讓下滑的頹勢，商業(yè)地產(chǎn)的開發(fā)和運營也對地方招商引資、拉動經(jīng)濟(jì)作用巨大。

　　各地或大打“商業(yè)牌”

　　合肥國土資源局網(wǎng)站近日公開的信息顯示，合肥市政府于2月1日宣布實施《關(guān)于促進(jìn)存量商業(yè)用地升級改造提高土地利用效率的意見》、《關(guān)于盤活存量建設(shè)用地提高土地利用效率的意見》和《關(guān)于促進(jìn)工業(yè)用地集約利用的意見》。業(yè)內(nèi)人士分析，在這三大土地新政中，最吸引眼球的是對于總投資在5億元以上的大型商業(yè)項目，在地價上給予5至7折優(yōu)惠。此舉勢必極大地調(diào)動房地產(chǎn)開發(fā)企業(yè)對當(dāng)?shù)厣虡I(yè)地塊的拿地?zé)崆椤?/SPAN>

　　多位專家和業(yè)內(nèi)人士表示，由于中央的房地產(chǎn)調(diào)控政策難以放松，今年全國土地出讓形勢難言樂觀。在樓市低迷的情況下，土地政策調(diào)整也與土地收入縮減、地方財政壓力加大有一定關(guān)聯(lián)。加快商業(yè)用地的出讓無疑將成為地方政府減輕財政壓力的重要途徑。未來各地方政府可能根據(jù)市場需求和自身情況，加大對商業(yè)用地出讓的優(yōu)惠和支持力度。

　　國土資源部土地勘測規(guī)劃院副總工程師鄒曉云表示，各地方政府制定全年土地供應(yīng)計劃時，根據(jù)市場需求做出相應(yīng)的調(diào)整比較合理。北京中原地產(chǎn)市場研究部總監(jiān)張大偉表示，加大商業(yè)地塊推出力度，既能在一定程度上對沖土地出讓下滑的頹勢，又不會與中央的房地產(chǎn)調(diào)控政策相沖突；長期而言，商業(yè)地塊、商業(yè)地產(chǎn)的開發(fā)和運營對地方的招商引資、拉動經(jīng)濟(jì)作用巨大。目前已有部分二三線城市醞釀加大對商業(yè)用地出讓的優(yōu)惠和支持力度。

　　商業(yè)地產(chǎn)持續(xù)升溫

　　上海國土局網(wǎng)站顯示，2月15日拍賣一幅上海楊浦區(qū)商業(yè)辦公用地，該地最終以高達(dá)138%的溢價率成交，中標(biāo)總價1.31億元，樓面地價每平方米16582元。業(yè)內(nèi)人士分析，138%的溢價率雖不算高，但上海、大連等多地的商業(yè)用地出讓成績頗為喜人，這意味著2012年商業(yè)用地出讓或?qū)⒀永m(xù)2011年的火熱形勢。北京中原地產(chǎn)市場研究總監(jiān)張大偉也認(rèn)為，商業(yè)用地仍將是2012年土地出讓的亮點。

　　第一太平戴維斯北京研究及顧問咨詢部董事王瓊認(rèn)為，全國尤其是一線城市的商品住宅市場低迷不振，市場預(yù)期持續(xù)走低。商業(yè)地產(chǎn)的發(fā)展仍延續(xù)2011年的良好勢頭。一方面，在不受樓市調(diào)控政策約束的情況下，商業(yè)地產(chǎn)一度被認(rèn)為是房地產(chǎn)市場的“避風(fēng)港”；另一方面，此前國內(nèi)商業(yè)地產(chǎn)持續(xù)低迷，而城市化進(jìn)程穩(wěn)步推進(jìn)，目前商業(yè)地產(chǎn)正逐漸步入“黃金發(fā)展期”。目前，房企和市場均看好國內(nèi)商業(yè)地產(chǎn)的長期發(fā)展趨勢。

　　鏈家地產(chǎn)市場研究部統(tǒng)計，2011年北京和上海商業(yè)地產(chǎn)銷售金額為1753.4億元，同比增加約12.5億元。而商品住宅市場成交金額為3170.93億元，減少超過1000億元，同比降幅達(dá)到25.3%。京滬兩地的商業(yè)地產(chǎn)與商品住宅銷售面積和銷售額分別達(dá)到自2007年以來的高點。鏈家地產(chǎn)市場研究部認(rèn)為，以商業(yè)地產(chǎn)目前的發(fā)展成熟度和需求量看，一線城市依然為主要市場。

　　某資深商業(yè)地產(chǎn)業(yè)內(nèi)人士表示，當(dāng)前市場銀根緊縮，房企資金壓力較大。而商業(yè)地產(chǎn)相比住宅或工業(yè)地產(chǎn)，在收益率和風(fēng)險控制方面相對都是較好的選擇。

　　住宅地塊前景難言樂觀

　　業(yè)內(nèi)人士分析，即使商業(yè)用地出讓成績可期，但受住宅用地出讓市場冷清的拖累，預(yù)計各地全年土地出讓形勢仍難言樂觀。土地流拍、底價成交的局面或仍頻頻出現(xiàn)在全國各地的住宅土地出讓市場。

　　上海市此前一地塊從掛牌到截止日，領(lǐng)取申請書的人數(shù)有10人，但遞交競買申請的卻只有1個人，最終掛牌人宣布提前競拍。無獨有偶，2月14日，北京市2012年首次成交1宗住宅用地，土地出讓收益共23.7億元。鏈家地產(chǎn)市場研究部根據(jù)該地塊的規(guī)劃建筑面積測算，樓面價為12523元/平米，溢價率為0。而根據(jù)鏈家地產(chǎn)市場研究部統(tǒng)計，目前北京市正在交易的地塊僅有4塊是純住宅用地，且均在2011年11月份推出，推出至今未有任何出價。

　　張大偉分析，各家房企資金壓力仍大，房企的“現(xiàn)金為王”策略，使得全國土地市場冷清。而且調(diào)控政策預(yù)期依然收緊，導(dǎo)致房企競拍住宅用地的熱情不足。2012年的土地出讓市場，尤其是上半年的形勢將更加嚴(yán)峻.

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